Bourjois first started in 1863 as a makeup brand for actors and actresses, offering them waxy makeup sticks in eccentric colors and with names not soon to be forgotten (such as Lovesick). The company then went into the hands of Monsieur Bourjois where the company blossomed and became a successful, internationally known brand. Today Bourjois is one of the top-named brands in the makeup industry, creating stunning, beautifully-packaged products that women around the world adore.
We wanted to feature Bourjois Healthy Mix Serum Foundation due to its long-lasting 16-hour technology and its large range of color choices. This liquid foundation gives your skin a radiant boost due to its crystalline pigments that even out your complexion and give it a healthy glow! This product is made from a vitamin-rich fruit therapy formula that eliminates fatigue in the skin and smells pretty darn good, too. Recommended for casual wear, this fresh blending liquid foundation glides onto the skin evenly and smoothly for a natural finish that makes you appear as if you aren’t wearing makeup at all!
New York brand Maybelline is a makeup brand that’s currently available in over 129 countries worldwide. Offering hundreds of products in a variety of styles such as eye liners, foundations, and powders, Maybelline is the number-one cosmetic brand in the world and we can certainly see why. Its advanced technological formulas and on-trend expertise help it create products with an eccentric and modern edge, and women everywhere simply love Maybelline.
We wanted to feature Maybelline’s Fit Me Matte Foundation due to it being allergy-tested as well as reasonably priced. This lightweight product contains micro-powders for a pore-less finish that absorbs oil for a smooth matte finish. Our favorite part about this foundation is that it even, matches your skin texture for an all-natural, makeup-free look. Dermatologist-tested, this product from Maybelline won’t clog your pores and is oil-free so it won’t damage your skin.
L’Oréal are a brand that are renowned for their luxury beauty items that combine impeccable quality with the latest technologies to bring you the best possible products. Internationally recognized as one of the biggest beauty brands in the world, L’Oréal’s ground breaking commitment to research and innovation means they produce some of the finest, high quality products in the market place today.
We wanted to feature L’Oréal’s True Match Blendable Liquid Foundation due to the products large collection of colors and the fact L’Oréal is so renowned as a brand. With light to medium coverage, this is a foundation for all skin types that’s formulated with a unique Precise Match technology that provides great coverage and matches your skin tone perfectly. It is also enriched with vitamins A and C to nourish your skin as well as wheat germ and grape fruit extract to give your skin a healthy glow! This product contains no oils, fragrances or pore clogging fillers in order to prevent nasty breakouts and skin problems which are common with other liquid foundation products. True Match Blendable also contains SPF 17 in several of its color shades so you can protect your flawless looking skin from sun damage too!
Clinique views itself as the smart choice in the makeup and beauty industry due to its high-quality, allergy-tested, fragrance-free products that are designed specifically to enhance beauty rather than mask it. Clinique is one of the most trusted brands in the world and we can certainly see why. With an enormous array of health and beauty products, Clinique believes that makeup should not only look great, but feel great too. Its impressive knowledge on skin and beauty care means that when you buy anything from Clinique, you know the utmost care has gone into the creation of that product.
We wanted to feature Clinque’s Even Better Liquid Foundation due to the product’s large color collection and the fact that it’s specifically designed for those with oily skin. With evenness improved by up to 80%, this dermatologist-tested formula helps remove past damage on a variety of skin tones. Many customers have noticed that within 6 weeks of using this foundation, that their skin improved immensely and the need to wear makeup reduced dramatically. Its SPF 15 coverage also prevents future damage!
Covergirl has been creating must-have beauty products for over 50 years with an aim to create collections that bring out the best in women. With a wide selection of products available at affordable prices, Covergirl is inspired by modern catwalk trends, fashion models, and pretty much everything else you can imagine in the fashion industry. Creating makeup that fills women everywhere with confidence and pride, Covergirl is one of the most popular brand names in the makeup industry today.
We wanted to feature Covergirl’s Outlast 3-In-1 Liquid Foundation due to it being a primer, concealer, and foundation all in one (hence the name, obviously!). This foundation is designed to stay pristine all day, with a primer for glowing skin and a concealer to hide away any blemishes or patches. It has a smooth, even coverage that glides onto the skin effortlessly and even contains SPF 20 to prevent skin damage.
When it comes to applying makeup, we’ve all had our ups and downs. Whether that’s dodgy eyebrow penciling, that bright blue eyeshadow phase you went through, or the dreaded lipstick on the teeth scenario... yep, we’ve all been there. One particular makeup problem, however, seems to come up more than others—and that, my friends, is streaky foundation.
You all know the one. Where your neck and face have two (very visible) different skin tones… To help you guys out with this, we thought we would put together a handy little buying guide to ensure your liquid foundation looks flawless, always. You’re welcome.
Liquid foundation is a great way to lay a base coverage for your whole makeup look. Once applied, you can slap on your blush, bronzer, and highlighter over the top to create an effortless, makeup-less look… the dream, right? Many women prefer to use liquid foundations as they’re suitable for a variety of skin types. The reasoning for this is because most liquid foundations are created with an oil base which moisturizes the skin when used.
Previously, those with oily or greasy skin tended to stay away from liquid foundations as they can make this problem worse. However, recent ‘oil-free’ technologies mean that this is no longer the case. Liquid foundation also offers the user full coverage (great for hiding the occasional zit) with a matte, dewy appearance that makes your skin glow. Many women also opt for liquid foundations as they’re ideal for evening out skin tones; this is particularly beneficial if you suffer from rosacea or eczema.
When it comes to the benefits of using liquid foundation, the main one has to be the effect it has on more ‘mature’ skin. Unlike powdered foundation which can emphasize lines and wrinkles, liquid foundation fills these lines in, giving the appearance of more youthful skin (it’s great at reducing the look of pores too!). Liquid foundation is also very beneficial to those who suffer with dry or flakey skin. The product acts almost as a protective layer that retains moisture and protects the skin, with some brands offering SPF protection, as well!
Finally, selecting the right shade of liquid foundation is very important in the buying process. Some brands will offer a wide variety of foundation colors, whereas others will simply offer light, medium, and dark. It’s crucial that you’re aware of your skin tone before making a purchase, as this will prevent the dreaded ‘two-tone-face’ look we mentioned earlier…
When it comes to the cost of your new liquid foundation, this is going to depend on a variety of factors. You can expect to pay anywhere between $5 and $35 for a liquid foundation, depending on its size and features. Larger bottles of liquid foundation tend to be costlier and will fall at the higher end of the price scale. This, however, will also depend on the product’s features.
Foundations in the $20 – $35 category tend to be rich in vitamins as well as other weird and wonderful extracts such as wheat germ and fruit extracts. These features will moisturize and care for your skin, and can be part of your daily skincare routine. Many higher-end liquid foundations also contain SPF, protecting your skin from the sun whilst looking fabulous! More expensive products also tend to have a greater range of color options, with some products even changing to adapt to your skin tone.
This isn’t to say that less costly liquid foundation products ($5 – $15) don’t work as well, however; they simply don’t offer as much in terms of skincare. Cheaper liquid foundations are available on the market ($3 or less), but be aware that these products won’t offer high-quality coverage or color options, and may irritate your skin.
When it comes to the features you want included in your new liquid foundation, this will depend on your own personal preferences, as well as skin type and tone. To help you choose the best liquid foundation for you, however, we’ve created a useful list of features to look out for to ensure you get the most bang for your buck!
Here are some important features to look out for:
When it comes to selecting the best liquid foundation for you, we recommend selecting a product that has long-lasting technology. This means that the product will stay intact, looking flawless for around 12 – 18 hours. This means you won’t have to worry about reapplying your foundation, or about it looking patchy or streaky after several hours of use. These types of products are ideal for all-day wear and will save you some pennies in the long-run, too!
Another useful feature to have included in your new liquid foundation is suitability for all skin types. Many liquid foundations aren’t suitable for those with greasy or oily skin, as the product contains oils that can irritate the skin. These days, liquid foundations are available in an ‘oil-free’ design that’s less harmful and is suitable for those with sensitive skin. Many people also suffer with combination skin, or periods of dry and oily skin, depending on the climate or time of the month. These types of products mean you can use the same foundation no matter what your circumstances.
Finally, we recommend selecting a liquid foundation that’s available in a variety of shades or has a color-matching formula. If a liquid foundation has a color-matching formula, this means that the product matches to your skin tone once it has been applied. This will offer the user a perfect skin tone match and ensure there’s no streaky, patchy look we’re so desperately trying to avoid! If you aren’t a fan of color-match technology then, instead, look for a brand that offers a wide variety of shades; this will ensure that your foundation matches your skin tone perfectly.
When it comes to caring for your new liquid foundation, there really isn’t too much to it. Many liquid foundations come in either glass or plastic bottles with pumps and lids. You’ll want to ensure the pump or lid of your product is well-secured after use to prevent a pesky foundation leakage all over your other makeup products and clothes. You’ll also want to keep your foundation in a cool, dry place as this will prevent the product from melting and leaking out of the bottle.
If you’re after a high-end product, then we recommend selecting a product that’s advertised as cruelty-free. These days, it’s becoming less and less popular for brands to test on animals, and many brands will advertise their products as ‘cruelty-free’. This will also usually mean that the brand uses more natural, good-for-you products, which is ideal for those with particularly sensitive skin or those prone to breakouts.