Best Pillow Reviews 2023

When looking for a new item as personal as a pillow, you want to get it right. With hundreds of brands out there, where do you start? You can get pillows in all shapes and sizes, how do you know which ones right for you? You can get all sorts of fillings and paddings and outer layers. What if you choose the wrong sort and it completely messes up your beauty sleep? This is serious business. And now you know how seriously we take our job, you can trust when we tell you, we have scoured the web and come up with five of the best brands known for creating top quality pillows.
TopProducts may earn commissions when you purchase through links on our site. Learn More.
Best For
Our Top Choice
Coop Home Goods Adjustable Memory Foam Pillow
Coop Home Goods epitomizes their quest for comfort with their Memory Foam pillow, a pillow that offers superior comfort and support.
Adjustable filling. Machine washable cover. Humidity regulating fabric.
No colors. Plain look.
King, queen
Shredded memory foam
Flexible filling for custom shape
60% polyester, 40% bamboo
All sleep positions
Best Value
Core Products Tri-Core Cervical Pillow
Relieving your pain is Core Products’ number one priority. Their Tri-Core Pillow is perfect for extreme head, neck and shoulder pain.
Medically recommended. Supports cervical curve when sleeping. Breathable fabric. Support options available.
Adjustment may take time.
24"x16"; 22"x15"; 19"x12"
Relief from orthopedic pain
50% cotton, 50% polyester
Head and neck pain relief
PharMeDoc Contour Memory Foam Pillow
PharMeDoc is a leading brand in the industry. Their specialist and innovative Cooling Gel Contour Pillow boasts outstanding results.
Neck contour design. Aloe Vera gel cover.
Might feel saggy to some. Slightly heavy.
24” x 14” x 5”
Memory foam
Neck contour, cooling gel cover
Aloe Vera
Neck pain and hot flashes
Pacific Coast AllerRest® Double DownAround® Pillow
Pacific Coast is a respectable brand who created this AllerRest Down Pillow with allergy sufferers in mind.
Dust mite resistant. No chemicals or pesticides. Double casing for added protection and comfort.
Too soft for some. Relatively new.
27” x 17” x 10”
Down and duck feathers
Dust and dirt resistant
Cotton AllerRest®
People allergic to dust and dirt
Serta Allergen Barrier Pillows - Hypoallergenic
Serta’s Allergen Barrier Pillows epitomize their “Always Comfortable” motto, comfortable in use and comfortably in budget.
Easy to maintain. Environment-friendly. Super soft.
No colors. May flatten quickly.
25” x 17.1” x 10”
Hypollergenic EcoFil fiber
Pollen and pet dander resistant
Pollen and pet dander allergies

Related Reviews
Best Body Pillow
Best Mattress Topper
Best Down Comforter
Best Memory Foam Mattress

What is the Best Pillow?

After considering what you need to look for when buying a pillow, it’s time to take the plunge (don’t worry, there’s a soft landing; its pillows, remember). After choosing five brands that offer quality, reliability and security, we delved further to find five products that met them expectations. In an attempt to provide you with a range of highly rated pillows to choose from we’ve chosen a selection that all have different features and each has something unique to offer.
Our Top Choice
With the finest quality shredded foam mix, the Coop Home Goods’ Adjustable Memory Foam Pillow ensures personalized shape and hold up for nearly every sleep position. If you want an equally comfortable foam pillow with temperature regulation and superior back support, Coop Home Goods also offers a less expensive, Ventilated Memory Foam Pillow that comes bundled with a lumbar cushion and back strap.

Coop Home Goods King Adjustable Shredded Memory Foam Pillow with Flexible Shape for Enhanced Comfort

When it comes to pillows, one shape cannot fit all. Coop Home Goods has carved quite a niche for itself in the area of customization for comfort. That’s how its sized adjustable shredded memory foam pillow is perfect for every sleeper – side, stomach, back, you name it! The cushion helps improve your body alignment by providing ample support without going flat.

Besides flexibility and comfort, here’s what the Coop Home Good’s Hypoallergenic Shredded Memory Foam Pillow has to offer-
  • Viscose Rayon machine washable cover
  • CertiPUR-US certified proprietary foam
  • No ozone depleters, lead or heavy metals
  • Bamboo-polyester cover for temperature control and improved ventilation
Packed with such fabulous features, this shredded memory foam pillow is definitely worth every penny. It’s available in neutral white, you can cover your pillow in whatever design you like, in both king and queen sizes.
Construction and Design
Have you tried and tested several pillows but nothing has given the level of comfort that you are looking for? Look no further than the Adjustable Shredded Memory Foam Pillow from Coop Home Goods. You are sure to get your beauty sleep without tugging at the pillow every now and then, thanks to the premium grade, US-certified, adjustable foam filling that adapts to your sleep position. The cover is made from 60% polyester and 40% bamboo, which gives a smooth, breathable surface and helps maintain temperature all through the night.
Performance and Ease of Use
The Coop Home Goods Adjustable Shredded Memory Foam Pillow has a machine washable cover which makes maintenance and hygiene a breeze. This pillow is dust mite resistant and therefore, suitable for people with sensitivities and allergies. It can be fluffed up or thinned when needed, providing sufficient support for your back, head and neck. With a weight of just 3.5 pounds, this pillow is definitely easy to carry around.

Our latest research shows that customers have rated the Coop Home Goods Memory Foam Pillow 4.4/5. Testimonials have spoken highly of its flexibility, elevation and comfort.
Best Value
Core Products Tri-Core Pillow is a superb choice if you’re suffering from head, neck and shoulder pain. Looking for something on a tighter budget? The D-Core Cervical Pillow is another great product that helps relieve headaches, arthritis and snoring.

Core Products Tri-Core Supportive Pillow for Spine Alignment and Neck Pain Relief

People may not always sleep in a position that agrees with their body. This can cause mild to severe neck, head and shoulder pain. In worst cases, the cervical curve might get altered. The Tri-Core Cervical Pillow from Core Products has been designed to provide just the right amount of support to these crucial body parts without compromising on the level of comfort.

Core Products is a brand renowned for its pain-relieving products; this orthopedic pillow cradles your neck while supporting your head and aligning it with the spine. Take a look at what more this popular support pillow has to offer-
  • A well-designed center to improve the cervical curvature when sleeping
  • Flexible fiber filling
  • Breathable and soft cotton cover
  • Fits standard 24” x 16” pillow cases
  • Better durability than traditional pillows
  • Options for firm and gentle support
Orthopedic aches are not to be ignored. It is never right to turn a blind eye to that stiff neck or heavy head every morning. The Tri-Core Cervical Pillows can be the first step towards taking better care of yourself. If you’re bored of plain old white, then you’re in luck; the Tri-Core Full Size Pillow also comes in baby blue.
Construction and Design
Tri-Core Cervical Pillows are trapezoid-shaped in the middle for head support; they have larger and smaller portions on the 2 parallel vertical sides for neck support and taller side lobes for all sleep positions. This design is instrumental in maintaining your cervical curvature. There are two support variants for people with different sleep preferences. These variants are standard and gentle. The standard option contains more fiber than the gentle one. This makes the pillow firmer and slightly taller. These pillows come with a well-balanced blend of cotton and polyester cover that makes the fabric smooth and well-ventilated.
Performance and Ease of Use
As per our research, customers have reported substantial relief from neck pain and pressure. There have been instances where customers have also noticed improvement in their range of neck motions. Weighing just about 2.6 pounds, the Tri-Core Cervical Pillows are easy to handle. You can compress this pillow as much as needed; it will jump back to its original shape later.
The PharMeDoc Memory Foam Cooling Gel Pillow is an exceptional solution to neck pain and hot flushes. If you suffer from post-surgery pain or numbness from long periods of sitting in one place, the Coccyx Cushion from PharMeDoc could also be a very effective purchase.

PharMeDoc Contour Memory Foam Pillow with Cooling Gel and Washable Case

PharMeDoc is a reputed name when it comes to quality health care products at reasonable rates. With an increasing number of people suffering from severe neck ailments, the PharMeDoc Contour Memory Foam Pillow has a contoured design which offers optimal support to the neck and shoulder. It is a popular cooling gel pillow that helps regulate body temperature when sleeping.

It’s not for nothing that the ‘pain in the neck’ phrase got so popular. Neck pain can make you miserable. It tends to worsen if you continue using the wrong pillow and could go on to affect your neck motion and further, the spinal cord.

Apart from efficient relief from neck or shoulder pain and headaches, this wonder pillow comes with some other great features too-
  • Aloe Vera gel cover to facilitate air flow and regulate temperature
  • Hypoallergenic
  • No latex or lead
  • Special neck contour to cure sleep paralysis
  • Removable zipper
  • Machine washable
Construction and Design
The unique neck indent of the PharMeDoc Contour Memory Foam Pillow provides support to the most crucial pressure points of the body – head, neck and shoulder. Aloe Vera is a natural cooling agent that forms the outer, gel cover of this pillow. This helps disperse excess heat and bring your body to a normal, relaxing temperature so that you can expect to wake up feeling refreshed the next day. The Contour Memory Foam Pillow also has reversible surfaces which let you choose the kind of fabric you would like to sleep on. The premium grade foam ensures ample support and comfort.
Performance and Ease of Use
Thanks to its gel and regular surfaces, the PharMeDoc Contour Memory Foam Pillow is suitable for both warm and cold temperatures. The neck contour is perfectly-sized for people with different sleep positions. Our latest research revealed several happy customers who said that it was easy to flip this pillow whenever needed; the alternating surfaces gave them better temperature control when sleeping and most notably, it helped soothe their neck pain.
Keep those pesky dust mites and allergens at bay with the AllerRest® Double DownAround® Pillow from Pacific Coast. You can combine this great bed pillow with a super comfortable, large down blanket from Pacific Coast. This blanket is popular for the soothingly warm undercover temperature that it creates.

Pacific Coast Down Pillow with Allergen-Repellent Fabric - Dust Mite Resistant

Our body undergoes wear and tear throughout the day. 7-8 hours of sound sleep is recommended by medical professionals to help the body repair. But, sleeping becomes a challenge when allergies are triggered. Black dust mites are known to be one of the primary causes of acute allergies. That’s why America’s foremost brand in luxury down and feather bedding, Pacific Coast has come up with an innovative pillow-in-pillow design that helps combat allergens.

What’s more? The AllerRest® Double DownAround® Pillow is devoid of any chemicals. That’s not all. Read on to take a look at some of its other great features-
  • Complete cotton 300 thread count
  • 550 Fill Power
  • Special AllerRest® Fabric with anti-dust and -dirt properties
  • Natural duck feather fill
  • Down and feather proof cover
  • Machine wash and dry friendly
This particular product is the set of 2 queen size pillows, so double the comfort and luxury! If you were only looking for one though, Pacific Coast also sell this same exact pillow, with all those great features, individually as well as in king-size too! So everyone’s happy.
Construction and Design
The AllerRest® DownAround® Pillow has been designed with a unique pillow-in-pillow method. This acts as a strong barrier to allergens helping you sleep well. The 100% cotton fabric gives a smooth feel to the pillow while helping it breathe. The outer case is made from 95% Hyperclean® down which makes the pillow soft and comfortable. This is balanced by the inner case that is made from Hyperclean® Resilia™ feathers which provide firm support. A Fill Power of 550 ensures that the pillow retains its firmness for a longer period of time.
Performance and Ease of Use
Double down pillows are a fairly new concept. However, this technique makes a lot of sense when it comes to combining comfort and hygiene. The AllerRest® Double DownAround® Pillow is easily washable in regular machines. It can also be machine dried without affecting its fluff. This makes it easy to keep the pillow clean over and above the protection already given by the double casing. The absence of pesticides or chemicals reduces the chances of allergen attacks even further.

Customers have spoken highly of these new pillows in the testimonials that we came across. In fact, people allergic to down have pointed out that this pillow did not set off their allergy. At the time of this review it received a 4.2/5 rating on Amazon which is commendable for a recent market entrant.
With your brand new, super-soft Serta Pillows, you will be in your utmost comfort. For those of you who wish to make your pets feel just as comfortable as you do at home, check out this large Quilted Couch Pet Bed with ‘eggcrate’ foam that helps your pets feel absolutely pressure-free.

Serta Allergen Barrier Pillows with Eco-friendly packaging and Hypoallergenic EcoFil

If you are prone to allergies, you know what havoc sudden sneezes and rashes in the middle of the night can create. Your pillow plays a very important role here. People who suffer from pollen allergies are especially exposed to unpredictable allergic attacks if their pillows are not allergen-free. However, it is not possible for the human eye to see and clean such allergens. Therefore, it is always advisable to use a protective pillow like Serta’s Allergen Barrier.

Serta is the number 1 mattress manufacturer in America! Now I know what you’re thinking; we’re not buying mattresses, we’re buying pillows. But Serta’s commitment to comfort extends to all their home products. You can expect quality and comfort in any product brought from them and, even better, all at great value prices.

This product is available in a twin pack which retails for just under $40. That means that you’re buying each pillow for just $20. Normally, with a price that low you would assume that it’ll be poorly made. This is why brand is so important. With Serta you know, that even though it’s a skimpy price, they haven’t skimped on quality.

In addition to being hypoallergenic, this pillow also has the following great features:
  • 300 thread count
  • Biodegradable packaging
  • Easy stain removal
  • Durable
  • Extremely soft
Construction and Design
The Serta Allergen Barrier Pillow contains fiber that is made from recycled water bottles. If disposed, this fiber starts breaking down almost instantly. This is great news for anyone conscious of the impact we have on the environment. That being said, this only counts if you actually throw the pillow away, and why would you want to do that?

It has a pure cotton cover for enhanced comfort. There is an additional invisible protective barrier over the cover. This makes it easy to remove stains as they are stopped from penetrating further.
Performance and Ease of Use
At 2.8 pounds, the Serta Allergen Barrier Pillows are light, meaning the shipping weight will be reasonable and they’ll be easy to handle. Our research shows that satisfied customers were particularly happy with the level of support and comfort provided by these pillows.

How Do I Choose the Best Pillow?

There’s nothing more rewarding than a good night’s sleep after a chaotic, tiresome day. Whether you’ve been running around the house trying to get the kids ready or juggling between the usual presentations and meetings at work, what could be more satisfying than some good shut-eye at the end of the day? When it comes to this well-deserved, peaceful sleep, choosing the right pillow is one of the most important decisions.

You must consider your sleep position before buying a pillow:
  • Stomach sleepers – While this position is not highly-recommended by doctors, you should ideally look for a soft or special “stomach sleepers” pillow that ensures ample support to your head.
  • Back sleepers – A semi-firm pillow could help align your head and spine.
  • Side sleepers – A side sleeper pillow must be firm and just the right size to fill the gap between your neck and shoulder.
It is also important for you to be comfortable on your own pillow. While some people would like a super-soft, cozy down pillow, you could end up tossing and turning all night! People with hyper-sensitivities or allergies can use hypoallergenic or latex pillows (if you are not allergic to latex) which resist dust mites and molds. Some may even need to cushion their entire body-length when sleeping – a good body pillow could work here. There is a large variety of pillows available: organic, feather, memory foam, orthopedic, to name a few. So, ensure that your personal needs are taken into account before making a purchase.

It’s not just about comfort. Medical experts have time and again proved that people who do not sleep well are at a greater risk of obesity and heart disease. 7-8 hours of undisturbed sleep per night can help improve memory too. If you are one of those people who keeps waking up in the middle of the night to turn the heat up and down, you could also consider getting an electric blanket or a nice down comforter.

Let’s take a closer look at the things you will need to consider when choosing the best pillow for you.
You may be reluctant to spend a big amount on the right pillow. That’s understandable. But, it is definitely better to spend a few extra dollars on the right pillow than damage your neck or worse still, your spine. However, the right pillow does not necessarily have to be expensive. Our research suggests that bed pillows can range anywhere between $30 - $150 depending on their brand, type and features.

While a luxurious $120 down pillow might look inviting, you would want to go with the $50 contour memory foam pillow to help reduce that constant headache that’s been annoying you every night.
While it is presently not possible to get any cutting-edge technology in pillows, you can still look for features that suit your comfort and health requirements.
  • Body pain – If you’ve been suffering from pain in the neck, shoulder or head, tri-core or memory foam cervical pillows could be helpful. Tri-core cervical pillows have a deep center which can support your neck. On the other hand, memory foam pillows tend to move along with you. So, even if you switch positions often when sleeping, your shoulder, neck and head would still be supported. It is always a good idea to consult a doctor about your choice of pillow in case of severe pain.
  • Material – Pillows come in a variety of materials like silk, organic, latex, water, wool. You must ensure that your choice of material does not irritate your skin or trigger allergies. If you tend to keep sliding down, silk pillows may not be for you.
Construction and Design
The structure of a pillow largely depends on its shape and filling material. More often than not, classic bed pillows are rectangular in shape. However, orthopedic, cervical or therapeutic pillows can be customized to suit your head shape.

Apart from the ones mentioned above, pillow fillings can also contain visco-elastic that adjusts the temperature of the pillow according to body heat; polyester (synthetic fiber) that is easy to maintain since it dries faster after a wash; gel that can help relieve body pressure.
Performance and Ease of Use
There are a few questions that must be answered to evaluate the performance of a pillow. Are you able to sleep without having to adjust your pillow constantly? Has your neck, head or shoulder pain reduced after using the pillow? Do you feel refreshed after a 7-hour sleep? If the answer is yes to all, you’ve made the right choice.

You must also make sure that your pillow is not too heavy. A lighter pillow is easier to adjust. Lastly, if you feel the back of your head heating up all of a sudden when sleeping, it’s time to switch to a gel or synthetic pillow that can manage temperature control.

Get the Best Pillow of 2023!

Don’t waste another night with your lumpy, old pillow; take a look at our shortlist and choose the pillow which best matches your style, needs and budget.

Our Top Choice
Coop Home Goods Adjustable Memory Foam Pillow
Best Value
Core Products Tri-Core Cervical Pillow
PharMeDoc Contour Memory Foam Pillow
Pacific Coast AllerRest® Double DownAround® Pillow
Serta Allergen Barrier Pillows - Hypoallergenic